Custom Software
Custom software that fits how you actually work.
Off-the-shelf tools force your business to bend to their rules. We build software shaped around how you actually work - and built to grow with you.
Trusted by founders and teams who'd been burned before.
The problem
Sound familiar?
You're stitching together spreadsheets and tools that don't talk to each other, losing hours every week to manual work and workarounds.
What we do
What you get.
- Software shaped around your exact workflow
- Integrations with the tools you already use
- Clean, documented, maintainable code
- Full ownership and handover - no lock-in
Why it matters
What it does for your business.
Stop the manual work
Automate the workarounds that cost your team hours every week.
Built to grow
Add features as you grow, without rebuilding from scratch.
You own it
All code and accounts are yours. No lock-in, ever.
How we work
A simple, transparent process.
No surprises is the whole point.
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01
Discover
We understand your business, not just your feature list - then give you a clear scope, timeline and price before any code is written.
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02
Build
We work in short, visible cycles. You see progress every week and steer as we go.
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03
Launch
We ship tested, production-ready software - and we're there when it goes live.
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04
Grow
Launch isn’t the finish line. We support, improve and scale what we built as your business changes.
Low-risk by design.
Fixed scope and price up front
You approve a clear plan and cost before we write code - no open-ended billing.
You own everything
All code, documentation and accounts are yours from day one. No lock-in.
We stay after launch
Support and improvements from the same team that built it.
Our stack
Built with the right tools for the job.
We choose what fits your product - and you own all of it, no lock-in.
Selected work
A few things we've built.
Real projects, real results. Names and numbers, not vague success stories.
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E-commerce SaaS · Shoprocket37,000+ merchants · $425M+ in orders processed
An embeddable e-commerce platform we built from the ground up - now used by merchants in 196 countries.
Laravel · Livewire · MySQL · AWS · Stripe -
File-sharing SaaS · ufile.ioServing millions, acquired for seven figures
We developed features and performance optimisations for this high-volume file-sharing platform - 1.5M+ users, still going strong, and since acquired for a seven-figure sum.
PHP · MySQL · AWS -
SaaS · Competitions · BasecompRun prize competitions end to end, in one platform
A SaaS platform we built from scratch for raffle and competition businesses - entries, payments and draws in one place.
Laravel · Livewire · MySQL · AWS · Stripe
A good fit?
This is for you if…
- You've outgrown spreadsheets and off-the-shelf tools
- You have a process no product on the market fits
- You need your systems to talk to each other
Why us
Senior engineers you can rely on.
You work with the people who build it.
No account managers relaying messages. The senior engineers writing your code are the ones on your calls.
We treat your product like it's ours.
We'll tell you when a feature isn't worth building, when a cheaper path exists, and when you're about to make an expensive mistake.
You always know where things stand.
Regular updates, working software you can see, and a direct line to the team. No black box.
It's built to last - and it's yours.
Clean, documented code on infrastructure that scales. You own all of it. No lock-in.
FAQ
Questions people usually ask.
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If your process is a competitive advantage or no tool fits it, custom pays off. If a cheap SaaS covers it, we'll tell you to use that.
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Yes - connecting your existing systems is usually part of the build.
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It depends on scope - a small integration and a full platform aren't in the same range. We price by scope and give you a clear, itemised estimate after a free first call.
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Usually a few weeks to a few months, depending on scope. We give you a realistic timeline up front and plan to hit it.
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Yes, completely. All code, documentation and accounts are yours. No lock-in.
Often paired with
Tell us what you're working on.
Whether it's a half-formed idea or a detailed spec, we'll give you a straight answer: whether we can help, how we'd approach it, and what it would take. One call, no obligation, no jargon.
You'll hear back from a senior engineer within one business day. Prefer email? [email protected].